How to give someone “rights” to your Google Analytics Account

When we get a new client onboard at e-Sorted, there are several areas of information we need to get access to, including your Google Analytics reporting (assuming you already have this set up). The process of adding a new user to your Google Analytics account is fairly straight forward and shouldn’t take longer than a few minutes. This powerful tool allows us to really understand what’s happening on your website, as well as build effective marketing campaigns customized for your current clientele.

Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you’re more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites. If you would like to learn more, please click here to visit the official Google Analytics website.

Please follow these 5 easy steps to give a new user access to your Google Analytics reports:

  1. Navigate to www.google.com/analytics and login to your Google Analytics account.
  2. From the Overview window, select the “User Manager” feature.
  3. Select the User Manager feature

  4. Select the “Add User” option from the User Manager window.
  5. Select the Add User Tool

  6. Add the email address for the new user, select “Account Administrator” in the access type drop down menu, followed by “Save Changes” found at the bottom of the page.
  7. Add Email address in User Manager

  8. You will then be taken back to the User Manager window where you should see the new email address added.
  9. Confirmation that email address was added

It’s that easy! If you would like to download a one-page PDF copy of these instructions, please click here.

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Have you evaluated your website with a heat map?

A website heat map is quite simply a tool that allows you to see what parts of your website pages are most frequently scanned by your visitors. By understanding how visitors interact with a website’s elements, you can improve the site’s usability and ultimately influence conversion.

There are several software tools now available that can be purchased or downloaded on a trial basis that will analyze your website traffic in a heat map format. One of the tools that I have found extremely helpful is AttentionWizard, a service provided by Website Magazine contributor Tim Ash, of SiteTuners.com. AttentionWizard is an online tool that uses advanced artificial intelligence algorithms to simulate human visual processing and attention for a webpage. The solution creates an “attention heatmap” of your Web page that predicts where someone would look during the first few seconds of their visit.

A more accurate heat map application can be installed on your website which will involve installing a small script that tracks exactly where your users click and presents it to you as an overlay on your page. This will allow you to directly see where the clicks are most dense (“hottest”) and where they are non-existent (“coolest”) and design the layout of your website accordingly.

A great example of the successful use of heat map technology comes from Google. Several years ago, several search marketing firms collaborated to create a heat map of what users actually see and click on in the Google search results page. More specifically, they actually tracked eye movement and mouse activity in order to see what parts of the search page were the most important to users. What they found was an area shaped like a triangle at the top of the page, which they dubbed “The Golden Triangle.” This is the area that Google now uses for its’ paid search listings.

Heat maps are just one of the tools we employ at e-Sorted, to ensure that your website is working at full efficiency and that it is converting as many leads as possible into real dollars. For more information on our e-Dentity packages and to book your free consultation, please contact us today!

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Viral Marketing: The modern way of “word of mouth” references

Word of mouth promotion has always been a solid way for a business to increase its sales. It provides consumers with an instant ‘feel good’ knowing that someone they know has already tested the waters. Social media is built on this concept. It’s all about sharing your experiences with your network, which in turn gets shared with your networks network and so on and so forth. The concept behind it is called viral marketing and if you haven’t already seen it in action, you will be amazed at how effectively it works!

Viral marketing can be defined as “any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence.”

One of the best and most classic examples of viral marketing is Hotmail.com, one of the first free Web-based e-mail services. Their strategy was simple:
How Viral Marketing Works

  1. Give away free e-mail addresses and services
  2. Attach a simple tag at the bottom of every free message sent out: “Get your private, free email at http://www.hotmail.com”
  3. Then stand back while people e-mail to their own network of friends and associates
  4. Who see the message
  5. Sign up for their own free e-mail service
  6. And then propel the message still wider to their own ever-increasing circles of friends and associates.

Hotmail launched in July 1996, is now available in 36 languages and has over 360 million active accounts. I don’t think anything more needs to be said on how well this simple strategy worked 🙂

Nowadays, viral marketing is one of the most efficient ways to pass on your message. The beauty of it is, regardless of the size of your business, what your customers think of you is the key. Through social media tools such as Facebook, Twitter, LinkedIn and Youtube, a customer can easily broadcast their experience with you to the world. Search engines also love viral marketing as they see it as fresh unbiased content, which fits in their search algorithms perfectly.

However, it is important to remember that though viral marketing is a great tool for a business, it can also be the complete opposite. One bad review can spread like a wildfire and can hurt your business’s reputation quite quickly. This is yet one more reason why it is SO important to keep an eye on what we like to call your e-Dentity (or more simply, your online identity).

If you have any questions about viral marketing or would like to discuss how it can be used to leverage your sales, please contact us, we’d love to show you exactly how we can get it working for you!

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Welcome/Bienvenue/Bienvenido/Willkommen/Youkoso

Welcome to my blog!  My name is Michelle and I am the President and Founder of e-Sorted Data Consulting.  I am a dynamic and passionate Data and Web Management Consultant living in beautiful Vancouver, BC Canada.  I started e-Sorted with a vision – I want to help other small businesses succeed in the online business world.  Too many companies I see today, aren’t taking advantage of the power of the internet and using it as a tool to help them increase sales because they plain old just don’t have the resources.  These businesses are virtually throwing money out the window, and losing out to competitors who may not even be a quarter as qualified as they are – just because they aren’t paying attention.  Don’t be as foolish as they are…..

I know all too well  how your business works…you have amazing ideas on how to grow your business – but you never seem to have the time to actually get there. All because you are too busy actually running your business!  That’s where e-Sorted can help.  We are a full-service, single point of contact, web and data management company.  We offer a wide range of customizable services to quite simply, increase your bottom line. We can help you build stronger bonds with your current clientele and provide you with new affordable avenues to get solid leads, always making sure you are doing it as efficiently as possible.

The goal of my blog is to provide you with information and education aimed at reinforcing how crucial it is to start paying attention TODAY to your data and online image and how easy it is to use technology for business success.  I hope you enjoy the reads and please feel free to contact me if you have any questions or requests for subjects you would like to see covered.  I’d love to hear from you.

All the best,

Michelle 🙂

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